Beginning with the RAV4, the 2010 model receives minor styling enhancements that include chrome-accented interior appointments on the limited model. The MSRP remains unchanged for 2010 RAV4 with prices ranging from $21,500 for the base four-cylinder 2WD model to $27,810 for the 4WD Limited V6.
Toyota's flagship sedan, the Avalon gets rear-passenger auto up/down windows and a new exterior color, Sandy Beach Metallic. The base MSRP for the 2010 Avalon ranges from $27,945 for the XL to $35,285 for the Limited, which translates to an increase of $100, or 0.3 to 0.4 percent over the 2009 model year.
For 2010, the Yaris receives standard Vehicle Stability Control (VSC) and Traction Control (TRAC) that add $150 to the model's prices that range from $12,355 for the three-door model with manual transmission, to $13,915 for the four-door sedan with an automatic transmission.
The only updates for the 2010 Highlander concern an available backup monitor on the multi-informational display for the Base grade V6, and a power tilt/slide moonroof for the Base grade four-cylinder model. The MSRP for the gas and hybrid models remains unchanged except for the Highlander Sport, which gets a stainless-steel exhaust tip that increases the price by $50. The base MSRP for the 2010 Highlander ranges from $25,705 for the base four-cylinder 2WD to $41,020 for the Limited 4WD hybrid model.
As for the Tacoma pick-up truck, the 2010MY brings an enhancement to the front cup-holder functionality and, well that's about it. Prices carry over unchanged from the 2009MY ranging from $15,170 for the Regular Cab with a five-speed manual transmission to $27,075 for the V6 4x4 Double Cab Long Bed with a five-speed automatic transmission.
Buyers should note that all MSRPs mentioned above do not include a delivery, processing, and handling (DPH) fee of $750 for passenger cars and $800 for light trucks.
* Tacoma Aside, All other Vehicles Shown in the Photos are 2009MY