Volkswagen's New Exclusive Label Applied on Special Edition Golf Estate

At the 2009 IAA Show in Frankfurt, VW announced the repositioning of the firm's Individual brand that will be marketed from now on under the "Volkswagen Exclusive" label and will adorn the range-topping versions of the company's models. The first product to be offered with the "Exclusive" badge is the new Golf Estate that is also known as the Variant in some markets while in the U.S., the previous generation model is sold as the Jetta SportWagen.

On the outside the Golf Estate Exclusive is characterized by features such as the sport chassis that lowers the ride height by 15mm, unique 17-inch alloy wheels wrapped in chunkier 225/45 R17 tires and the "Exclusive" badges.

Moving on the interior, along with Highline grade's features like the automatic climate control (Climatronic), a panorama sunroof and the "RCD 210" radio-CD system, the Exclusive model adds special door tread plates, electric lumbar support, storage drawers under the front seats, leather steering wheel, leather gearshift knob and handbrake lever, carpet floor mats in front and rear with colored piping and door trim in leather look.

Furthermore, the Exclusive model comes equipped with sport seats (heated up front) in Nappa / Vienna leather offered in two different color combinations (Sioux / Titan Black or Cinnamon / Titan Black) with contrasting color seams.

While Volkswagen did not say with which engines the Golf Estate Exclusive is offered, the firm did announce that prices in Germany start from €27,145 ($39,800 at today's exchange rates).