Those folks holding the reins over at General Motors are a funny bunch. Every so often then they announce some grand scheme to enter Europe's extremely competitive premium automotive market with their Cadillac brand.
After GM's most recent fiasco with Kroymans, a Dutch distributor that sold Cadillacs in Europe before declaring bankruptcy last year, the U.S. automaker will now establish its own organization, called "Cadillac Europe" that will import, distribute and market a selected range of models specified for the Euro market.
"Europe is an important market for Cadillac," says Bryan Nesbitt, Cadillac general manager. "Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness".
Of course many Europeans have associated Cadillac's "import exclusiveness" with products such as the now discontinued BS BLS that was essentially a re-skined Saab 9-3 which in turn was heavily based on the Opel Vectra, but anyway.
At the Geneva Motor Show, Cadillac will give Europeans a taste of their newest products including the CTS Coupe that's sated to arrive in North American showrooms this summer and this fall in Europe as well as the new CTS Sport Wagon, CTS Sport Sedan, the range-topping 556HP CTS-V, the SRX crossover and the "oh so European" Escalade Hybrid.
No word on any diesel or small displacement gasoline engines. That said, we suspect that Cadillacs will continue to be a more rare sight than pink-colored Aston Martins on European roads.