New Honda App Allows iPhone Users to Catch Characters from TV Spot as they Appear on the Commercial

In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.

The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.

The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.

The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.

The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.

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VIDEO: Honda CR-Z TS-1X Concept Car Walk-Around

Revealed at the 2011 Tokyo Auto Salon, the Honda CR-Z TS-1X hybrid concept car is an impressive lil' beast with its stealthy matte-black paintjob and extensive aerodynamics package. The automaker’s initial press release was short on details, but, luckily, a walk-around clip (or shall we say talk-around?) has surfaced on Youtube, detailing some of the innovations developed by Honda.

While nothing has changed under the bonnet, the TS-1X is said to offer improved fuel efficiency and better handling car thanks to the aerodynamic enhancements which generate more downforce and reduce drag. Other improvements include a strengthened body, sport suspension and new 4-pot caliper brakes.

By Csaba Daradics

Via: Youtube

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2012 Honda Civic Concepts: Videos and Live Photos from the Detroit Motor Show

The Civic Sedan and Civic Si Coupe concepts are the stars of Honda's Detroit Auto Show stand. The two concept models are essentially pre-production studies of the actual ninth-generation Civic that will be introduced to the North American market this Spring. Bear in mind that the Detroit show Civics do not preview the upcoming three- and five-door hatchback models for the European market.

On the outside, Honda's designers opted for a more evolutionary styling rather than a radical step in design, blending the current model's shape with styling details from some of the firm's latest models such as the CR-Z hybrid and the North American Accord.

The two concept models do not appear to feature an interior or a powertrain. However, Honda said that the 2012 Civic range will continue to include a sporty "Si" performance version, as well as hybrid and natural-gas variants. If you follow the jump, you can check out our live gallery of photos and HD videos of the two cars from the Detroit Show.

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VIDEO: Honda Civic Burnout Ends in Fiery Fail

As far as hooning goes, one would think that a simple burnout should get you in the least amount of trouble. However, the owner of this Honda Civic almost lost his car while dazzling the crowd [...], as after about 40 seconds the tires suddenly burst into flames.

So, what have we learned today? Well, first of all, avoid overdoing the burnout if your car is tied to a block of concrete. Also, always keep a fire extinguisher at hand, because it turns out that putting out flames with some refreshments isn’t very effective. Who would of thought it? Watch the video after the jump.

By Csaba Daradics

Kudos to Ivan for the tip!

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Noblesse Wings Up Honda CR-Z Hybrid Sport Hatch

Japanese tuner Noblesse has been steadily releasing numerous aftermarket bits and pieces for the new CR-Z ever since Honda launched its hybrid sport hatch . Among other parts, the company has developed a ground aero-kit with front and rear bumper aprons, side skirts, a rear diffuser and a large roof wing. These can be complemented by a lightweight carbon fiber hood, underbody aero parts, larger alloy wheels and a sport exhaust system. You can check out photos of Noblesse's Honda CR-Z offerings along with a video of a test car doing a circuit round right after the jump.

Source: Noblesse , Via: Farm of minds

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