EDAG LUV: 462Hp Mercedes GL Based, Luxury pick-up concept to debut in Geneva

Making its first appearance at the Geneva Show, EDAG’s LUV stands for “Luxury Utility Vehicle” but, as the company notes, in German “luff” is used by sailors to describe the windward side of a vessel. Take a look at the pictures and it’s not so difficult to see why EDAG made that connection. Although I’m pretty sure most people will also make a connection with Honda’s US pick-up, the Ridgeline, if you take a closer look at the LUV you’ll see that its actually based on the Mercedes-Benz GL (compare the images we added after the jump). Hence the Brabus tuned, Mercedes 6.1-litre V8 that pumps out 462Hp. According to EDAG, the 4WD LUV accelerates from 0 to 100 km/h in a little more than six seconds reaching a maximum speed of 250 km/h. -Via: Autoblog.it -Source: EDAG

-Continued: Click “Read More…” bellow for high-res pics & the press-release

PRESS RELEASE

Fulda/Geneva “Cast off!” The new concept car from EDAG Engineering + Design AG will be making its first appearance on March 6, 2007, in Geneva – the “EDAG LUV”. The design concept of the “LUV” is based on an luxury-class SUV and incorporates a maritime look from bow to stern: oiled teakwood on the hood, as the flooring on the interior, and on the elegant cargo area conveys a maritime flair. But the “EDAG LUV” is a real eye-catcher in other respects as well: the cargo area, behind the two rows of seats with plenty of room for 5 passengers, has been outfitted with teakwood and distinctly resembles a quarterdeck – in keeping with the maritime look of the concept car.

The Module Concept of the “EDAG LUV” – An Economical Approach to Vehicle Derivatives
But the maritime design of the “EDAG LUV” is just the covering for a modular concept which makes it possible to turn vehicles into derivatives or niche vehicles at reasonable expenditures of time and money. In coming up with their shell concept, the EDAG team of engineers, headed by project manager Andreas Funk, set themselves the goal of using the greatest possible number of carry-over parts. The group can certainly be proud of the results of the intelligent module concept: 90% of the parts required to perform the metamorphosis of a luxury-class SUV into the “EDAG LUV” come off the parts shelf of the basic vehicle. For example, the extension of the floor pan by 512 mm was realized using original parts. The wheelhouses were also used without any modifications, as were the parts for the rear-end finish, which includes integration of the standard power-lift system from the sedan. “In addition to our efforts to use a maximum number of identical parts, we were especially careful to keep the existing production concept of the basic vehicle in mind during the development of the ‘EDAG LUV’,” explains Andreas Funk. “The self-supporting body can be completely welded using standard tongs. It goes without saying that we used simulation models during the development of the entire body concept to test crash behavior and rigidity so that we could guarantee the highest level of quality and safety.” The advantages of the EDAG module concept are obvious. Thanks to the use of identical parts and taking into account the production concept, a vehicle concept which is visually completely new can be realized under economically interesting conditions. “More and more end customers are asking for niche vehicles, and this type of design turns the production of such cars into a ‘business case’ for the manufacturers,” points out Johannes Barckmann, Head of Design at EDAG, in describing the concept.

The “EDAG LUV” – A New Vehicle Segment
“LUV”, the name of the concept car, is not only a term used by sailors (it is German for “luff”, the windward side of a vessel), but also defines a new vehicle segment – the luxury utility vehicle. “In taking the maritime world as a leitmotif for the design of the ‘EDAG LUV’, we deliberately selected a niche theme. We wanted to demonstrate in exemplary fashion that it is possible to create a distinctive vehicle class and not only to give a vehicle a new look. And to do that with as little technical effort as possible,” is how Johannes Barckmann explains the intentions behind the design concept. So the cargo area of the “EDAG LUV” is elegantly tied in with the passenger cell by the harmonious lines of the body design. The utility vehicle character so often evident in pick-up models is no longer discernible in the “EDAG LUV”. On the contrary, the “EDAG LUV” radiates elegance and autonomy and cannot be classified by any of the vehicle segments existing today. Yet the luxury image which has been created is only one example for the idea of a versatile vehicle concept. Speaking of versatile: the pick-up module can be exchanged for a convertible or coupe module simply by releasing a catch mechanism integrated into the body of the “EDAG LUV”. A clever move by the EDAG developers so that additional derivative variants can be realized flexibly and at low cost.

Innovation in the Interior – The PC Takes Its Place in the Vehicle
The “EDAG LUV” has innovative solutions on the inside as well. The EDAG development team has integrated two UMPCs (UltraMobile PCs) into the headrests, bringing the PC world into the vehicle. The user can use a specially developed mechanism to insert the fully operational PCs easily into the headrests. Passengers in the rear seat can use their Office applications such as PowerPoint, Excel, and Word in the vehicle, plus WLAN and UMTS provide them with Internet access, enabling them to download and answer their e-mails during the trip. Furthermore, integrated Webcams even make it possible to hold Net meetings during the trip. Users can also access their music or DVD collection from the car. The trick: The UMPCs are connected to the vehicle’s audio system so that the MP3 files or videos stored on the computer can also be used in the vehicle. The integration of the computer keyboards into the interior of the “EDAG LUV” has also been handled elegantly: modern form-fitting foil keyboards have been embedded in the folding tables available for use by rear-seat passengers. Background lighting makes it possible to work even while traveling at night and is yet another futuristic design element in the interior.

“The integration of so-called consumer devices into the vehicle architecture is a highly interesting topic for the manufacturers. This can result in a genuine additional value for the end customers by making the functionality of the PC world usable in the vehicle as well,” notes Dr. Robert Hentschel, Director of EDAG Electrics/Electronics. “Being a full-range developer of vehicles and an integrator in the field of electrics/electronics, we are determined to develop solutions in this area which are stylish, geometrically and functionally high-quality, and practical." EDAG is currently pursuing two solution approaches:

1. A second integration stage will tie the UMPCs into the vehicle architecture for luxury-class vehicles. The advantage: the driver can use operating elements – e.g., on the steering wheel – to access directly the functions or data of the UMPC.

2. The EDAG developers are planning the UMPC as an after-market product for compact and midsize cars. The aim here is to develop concepts for various models produced by car-makers so that the devices can be integrated ergonomically and geometrically into the interior without a jarring visual effect. What makes this especially enticing is the possibility of utilizing the UMPC as an on-board computer and high-quality display device by connecting it to the vehicle architecture, providing yet another service, as well as making the complete functionality of a PC available in the car. With this as a goal, EDAG is working closely with the Intel Corporation on the development of solutions for the electrical and electronic connection as well as on the integration of “nomadic devices” in the vehicle interior. EDAG will rely on the latest in Intel technology, processors, and chip sets. Especially small dimensions for the chips and low energy consumption are only some of the criteria for their use in cars. The Company is planning to present the “EDAG LUV” at the upcoming IAA in Frankfurt in the second integration stage, i.e., with access to the UMPCs via operating elements of the car.

Innovative Development Competence by EDAG
EDAG will be presenting the “EDAG LUV” in Geneva as proof of its competence, underscoring the capabilities of the world’s largest independent development partner to develop economically sound innovative vehicle concepts optimized for production. The project has been realized in only three months, from definition of the concept and design process to the development to the ready-to-roll prototypes, and is on the verge of being realized as a Premium Edition.

BRABUS is one of the partners in this project. The tuner from Bottrop contributed not only the 462 hp / 340 kW high-performance BRABUS 6.1 displacement engine for the EDAG LUV that allows this all-wheel-drive vehicle to accelerate to 100 km/h in a little more than six seconds for a speed of 250 km/h.

BRABUS also provides the classy 10Jx22 monoblock S wheels fitted with 295/35 ZR 22 YOKOHAMA tires, the air suspension module as well as the high-performance brake system from its product line-up. The 12-piston aluminum fixed calipers and ventilated, perforated 380 x 36 millimeter front brake disks and the 6-piston fixed calipers and 355 x 28 mm rear brake disks reach a braking performance typically achieved only by genuine sports cars.

Exclusive all-leather appointments and attractive interior accessories are an additional BRABUSBRABUS saddlery combined the finest white leather with black seams and cords for a superior interior finish of the EDAG LUV that leaves nothing to be desired.

Technorati: EDAG+LUV, Mercedes-Benz+GL, Geneva+Motor+Show, Brabus, auto+news, car+news, automobile, cars, automotive, vehicles, autos, Auto Cars 2011, blogs, images, pictures, 2007

EDAG LUV: 462Hp Mercedes GL Based, Luxury pick-up concept to debut in Geneva

Making its first appearance at the Geneva Show, EDAG’s LUV stands for “Luxury Utility Vehicle” but, as the company notes, in German “luff” is used by sailors to describe the windward side of a vessel. Take a look at the pictures and it’s not so difficult to see why EDAG made that connection. Although I’m pretty sure most people will also make a connection with Honda’s US pick-up, the Ridgeline, if you take a closer look at the LUV you’ll see that its actually based on the Mercedes-Benz GL (compare the images we added after the jump). Hence the Brabus tuned, Mercedes 6.1-litre V8 that pumps out 462Hp. According to EDAG, the 4WD LUV accelerates from 0 to 100 km/h in a little more than six seconds reaching a maximum speed of 250 km/h. -Via: Autoblog.it -Source: EDAG

-Continued: Click “Read More…” bellow for high-res pics & the press-release

PRESS RELEASE

Fulda/Geneva “Cast off!” The new concept car from EDAG Engineering + Design AG will be making its first appearance on March 6, 2007, in Geneva – the “EDAG LUV”. The design concept of the “LUV” is based on an luxury-class SUV and incorporates a maritime look from bow to stern: oiled teakwood on the hood, as the flooring on the interior, and on the elegant cargo area conveys a maritime flair. But the “EDAG LUV” is a real eye-catcher in other respects as well: the cargo area, behind the two rows of seats with plenty of room for 5 passengers, has been outfitted with teakwood and distinctly resembles a quarterdeck – in keeping with the maritime look of the concept car.

The Module Concept of the “EDAG LUV” – An Economical Approach to Vehicle Derivatives
But the maritime design of the “EDAG LUV” is just the covering for a modular concept which makes it possible to turn vehicles into derivatives or niche vehicles at reasonable expenditures of time and money. In coming up with their shell concept, the EDAG team of engineers, headed by project manager Andreas Funk, set themselves the goal of using the greatest possible number of carry-over parts. The group can certainly be proud of the results of the intelligent module concept: 90% of the parts required to perform the metamorphosis of a luxury-class SUV into the “EDAG LUV” come off the parts shelf of the basic vehicle. For example, the extension of the floor pan by 512 mm was realized using original parts. The wheelhouses were also used without any modifications, as were the parts for the rear-end finish, which includes integration of the standard power-lift system from the sedan. “In addition to our efforts to use a maximum number of identical parts, we were especially careful to keep the existing production concept of the basic vehicle in mind during the development of the ‘EDAG LUV’,” explains Andreas Funk. “The self-supporting body can be completely welded using standard tongs. It goes without saying that we used simulation models during the development of the entire body concept to test crash behavior and rigidity so that we could guarantee the highest level of quality and safety.” The advantages of the EDAG module concept are obvious. Thanks to the use of identical parts and taking into account the production concept, a vehicle concept which is visually completely new can be realized under economically interesting conditions. “More and more end customers are asking for niche vehicles, and this type of design turns the production of such cars into a ‘business case’ for the manufacturers,” points out Johannes Barckmann, Head of Design at EDAG, in describing the concept.

The “EDAG LUV” – A New Vehicle Segment
“LUV”, the name of the concept car, is not only a term used by sailors (it is German for “luff”, the windward side of a vessel), but also defines a new vehicle segment – the luxury utility vehicle. “In taking the maritime world as a leitmotif for the design of the ‘EDAG LUV’, we deliberately selected a niche theme. We wanted to demonstrate in exemplary fashion that it is possible to create a distinctive vehicle class and not only to give a vehicle a new look. And to do that with as little technical effort as possible,” is how Johannes Barckmann explains the intentions behind the design concept. So the cargo area of the “EDAG LUV” is elegantly tied in with the passenger cell by the harmonious lines of the body design. The utility vehicle character so often evident in pick-up models is no longer discernible in the “EDAG LUV”. On the contrary, the “EDAG LUV” radiates elegance and autonomy and cannot be classified by any of the vehicle segments existing today. Yet the luxury image which has been created is only one example for the idea of a versatile vehicle concept. Speaking of versatile: the pick-up module can be exchanged for a convertible or coupe module simply by releasing a catch mechanism integrated into the body of the “EDAG LUV”. A clever move by the EDAG developers so that additional derivative variants can be realized flexibly and at low cost.

Innovation in the Interior – The PC Takes Its Place in the Vehicle
The “EDAG LUV” has innovative solutions on the inside as well. The EDAG development team has integrated two UMPCs (UltraMobile PCs) into the headrests, bringing the PC world into the vehicle. The user can use a specially developed mechanism to insert the fully operational PCs easily into the headrests. Passengers in the rear seat can use their Office applications such as PowerPoint, Excel, and Word in the vehicle, plus WLAN and UMTS provide them with Internet access, enabling them to download and answer their e-mails during the trip. Furthermore, integrated Webcams even make it possible to hold Net meetings during the trip. Users can also access their music or DVD collection from the car. The trick: The UMPCs are connected to the vehicle’s audio system so that the MP3 files or videos stored on the computer can also be used in the vehicle. The integration of the computer keyboards into the interior of the “EDAG LUV” has also been handled elegantly: modern form-fitting foil keyboards have been embedded in the folding tables available for use by rear-seat passengers. Background lighting makes it possible to work even while traveling at night and is yet another futuristic design element in the interior.

“The integration of so-called consumer devices into the vehicle architecture is a highly interesting topic for the manufacturers. This can result in a genuine additional value for the end customers by making the functionality of the PC world usable in the vehicle as well,” notes Dr. Robert Hentschel, Director of EDAG Electrics/Electronics. “Being a full-range developer of vehicles and an integrator in the field of electrics/electronics, we are determined to develop solutions in this area which are stylish, geometrically and functionally high-quality, and practical." EDAG is currently pursuing two solution approaches:

1. A second integration stage will tie the UMPCs into the vehicle architecture for luxury-class vehicles. The advantage: the driver can use operating elements – e.g., on the steering wheel – to access directly the functions or data of the UMPC.

2. The EDAG developers are planning the UMPC as an after-market product for compact and midsize cars. The aim here is to develop concepts for various models produced by car-makers so that the devices can be integrated ergonomically and geometrically into the interior without a jarring visual effect. What makes this especially enticing is the possibility of utilizing the UMPC as an on-board computer and high-quality display device by connecting it to the vehicle architecture, providing yet another service, as well as making the complete functionality of a PC available in the car. With this as a goal, EDAG is working closely with the Intel Corporation on the development of solutions for the electrical and electronic connection as well as on the integration of “nomadic devices” in the vehicle interior. EDAG will rely on the latest in Intel technology, processors, and chip sets. Especially small dimensions for the chips and low energy consumption are only some of the criteria for their use in cars. The Company is planning to present the “EDAG LUV” at the upcoming IAA in Frankfurt in the second integration stage, i.e., with access to the UMPCs via operating elements of the car.

Innovative Development Competence by EDAG
EDAG will be presenting the “EDAG LUV” in Geneva as proof of its competence, underscoring the capabilities of the world’s largest independent development partner to develop economically sound innovative vehicle concepts optimized for production. The project has been realized in only three months, from definition of the concept and design process to the development to the ready-to-roll prototypes, and is on the verge of being realized as a Premium Edition.

BRABUS is one of the partners in this project. The tuner from Bottrop contributed not only the 462 hp / 340 kW high-performance BRABUS 6.1 displacement engine for the EDAG LUV that allows this all-wheel-drive vehicle to accelerate to 100 km/h in a little more than six seconds for a speed of 250 km/h.

BRABUS also provides the classy 10Jx22 monoblock S wheels fitted with 295/35 ZR 22 YOKOHAMA tires, the air suspension module as well as the high-performance brake system from its product line-up. The 12-piston aluminum fixed calipers and ventilated, perforated 380 x 36 millimeter front brake disks and the 6-piston fixed calipers and 355 x 28 mm rear brake disks reach a braking performance typically achieved only by genuine sports cars.

Exclusive all-leather appointments and attractive interior accessories are an additional BRABUSBRABUS saddlery combined the finest white leather with black seams and cords for a superior interior finish of the EDAG LUV that leaves nothing to be desired.

Technorati: EDAG+LUV, Mercedes-Benz+GL, Geneva+Motor+Show, Brabus, auto+news, car+news, automobile, cars, automotive, vehicles, autos, Auto Cars 2011, blogs, images, pictures, 2007

Official: Chrsyler Group approves small-car agreement with Chinese, Chery Motors

Theoretically and for the time being, the Chrysler Group is up for sale but that doesn’t mean that the Group has halted all its future projects. Today DaimlerChrysler announced that its Supervisory Board approved the framework of a limited partnership to develop small vehicles between the Chrysler Group and Chinese Chery Motor Company. Although this agreement has to be approved by the “almighty” Chinese government, consider it a done deal with the final paper work to be signed by the end of March.

According to DC, under the non-equity partnership, the Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and Western Europe. -Continued: Click “Read More…” below to see the press release

PRESS RELEASE: Auburn Hills, Mich./Stuttgart, Germany - The DaimlerChrysler Supervisory Board today approved the framework of a limited partnership to develop small vehicles between the Chrysler Group and Chery Motor Company of China. The deal is still contingent upon approval by the Chinese government, but the final pact of the framework is expected to be signed by the end of March. Under the non-equity partnership, Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and Western Europe.

Chrysler Group indicated that the partnership would allow the company to become a bigger player on the global automotive stage by giving it access to products in new segments more quickly, with less capital spending.

Small vehicles such as these will allow Chrysler Group brands to compete in segments in which the brands do not currently compete, and which are especially important in price- and fuel-economy sensitive markets. Some 67 percent of all vehicles sold outside of North America are in these segments. Chrysler Group's major competitors in the U.S. and Western Europe have similar arrangements with Asian manufacturers for vehicles in these segments.

Technorati: DaimlerChrysler, Chrysler+Group, China, Chery+Motors, auto+news, car+news, automobile, cars, automotive, vehicles, autos, Auto Cars 2011, blogs, images, pictures, 2007

Official: Chrsyler Group approves small-car agreement with Chinese, Chery Motors

Theoretically and for the time being, the Chrysler Group is up for sale but that doesn’t mean that the Group has halted all its future projects. Today DaimlerChrysler announced that its Supervisory Board approved the framework of a limited partnership to develop small vehicles between the Chrysler Group and Chinese Chery Motor Company. Although this agreement has to be approved by the “almighty” Chinese government, consider it a done deal with the final paper work to be signed by the end of March.

According to DC, under the non-equity partnership, the Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and Western Europe. -Continued: Click “Read More…” below to see the press release

PRESS RELEASE: Auburn Hills, Mich./Stuttgart, Germany - The DaimlerChrysler Supervisory Board today approved the framework of a limited partnership to develop small vehicles between the Chrysler Group and Chery Motor Company of China. The deal is still contingent upon approval by the Chinese government, but the final pact of the framework is expected to be signed by the end of March. Under the non-equity partnership, Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and Western Europe.

Chrysler Group indicated that the partnership would allow the company to become a bigger player on the global automotive stage by giving it access to products in new segments more quickly, with less capital spending.

Small vehicles such as these will allow Chrysler Group brands to compete in segments in which the brands do not currently compete, and which are especially important in price- and fuel-economy sensitive markets. Some 67 percent of all vehicles sold outside of North America are in these segments. Chrysler Group's major competitors in the U.S. and Western Europe have similar arrangements with Asian manufacturers for vehicles in these segments.

Technorati: DaimlerChrysler, Chrysler+Group, China, Chery+Motors, auto+news, car+news, automobile, cars, automotive, vehicles, autos, Auto Cars 2011, blogs, images, pictures, 2007

US Mercedes C-Class to get distinct styling from its Euro counterpart

According to an interview that the CEO of Mercedes USA, Ernst Lieb, gave to Automotive News, the recently unveiled 2009 Mercedes C-Class that’ll be available in the US in September will have distinct styling from its European spouse. Although Lieb didn’t give any specific details he noted that style-wise, the US version of the new C-Class will be more “aggressive” than the Euro edition. As with the BMW 3-Series, the 2009 C-Class won’t get any 4cylinder variants in the US market where it'll be solely available with V6, and later on, V8 engines.

Albeit for different reasons, this isn't the first time that US Mercedes' will receive different styling cues than their Euro bro’s. Most of you probably will remember 70’s and 80’s US Mercedes’ like the SEL in the picture on your left with the humongous bumpers and google-type headlamps . Via: Automotive News

Technorati: Mercedes-Benz+C-Class, , auto+news, car+news, automobile, cars, automotive, vehicles, autos, Auto Cars 2011, blogs, images, pictures, 2007

US Mercedes C-Class to get distinct styling from its Euro counterpart

According to an interview that the CEO of Mercedes USA, Ernst Lieb, gave to Automotive News, the recently unveiled 2009 Mercedes C-Class that’ll be available in the US in September will have distinct styling from its European spouse. Although Lieb didn’t give any specific details he noted that style-wise, the US version of the new C-Class will be more “aggressive” than the Euro edition. As with the BMW 3-Series, the 2009 C-Class won’t get any 4cylinder variants in the US market where it'll be solely available with V6, and later on, V8 engines.

Albeit for different reasons, this isn't the first time that US Mercedes' will receive different styling cues than their Euro bro’s. Most of you probably will remember 70’s and 80’s US Mercedes’ like the SEL in the picture on your left with the humongous bumpers and google-type headlamps . Via: Automotive News

Technorati: Mercedes-Benz+C-Class, , auto+news, car+news, automobile, cars, automotive, vehicles, autos, Auto Cars 2011, blogs, images, pictures, 2007

Mercedes-Benz opens new showroom in "Second life"

The way things are going, at end of the year the only car company that won’t have some sort of engagement with “Sitting Life” will be Lada… Well, if you’re a fan of the virtual, no-obvious-goal game, and you want to visit the showroom and take a Benz for a spin go to the Mercedes-Benz “island” in the upmarket South West district (coordinates: 128.128.11). -Continued: Click “Read More…” below to check out the official press release

PRESS RELEASE: Mercedes-Benz Opens Virtual Brand World in Second Life

• With its virtual showroom, Mercedes-Benz sets new standards in the online world
• Exclusive live concert with Mixed Tape Stars at the opening on 20 February 2007
• Background information, pictures and videos available at the special website http://www.mercedes-benz.com/secondlife without registration

The inhabitants of the virtual world “Second Life” are in for a new highlight next week. On 20 February 2007 Mercedes-Benz sets up its own representation in the online world at www.secondlife.com. On the Mercedes-Benz “island” in the upmarket South West district (coordinates: 128.128.11) the Second Life inhabitants can visit the new showroom, and in the future will be able to experience cars on the Mercedes-Benz virtual test track. To mark the opening of its virtual showroom, Mercedes-Benz will host an exclusive live concert featuring artists from the successful Mercedes-Benz Mixed Tape compilation for all its visitors on 20 February 2007 at 10 p.m. (CET).

“Digital communication has been established as a permanent component of the Mercedes-Benz marketing activities. With Second Life we are consequently using a new communication platform to further address our existing and potential customers”, says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars. “In Second Life Mercedes-Benz sets new standards, both visually and with regard to the content. At the same time we offer to experience the fascination of the brand and its products in this virtual environment”, continues Mr. Göttgens.

The design of the showroom demonstrates a particularly detailed 3D architecture and reflects the modern Mercedes-Benz architecture of the real world. Among other elements the representation includes an area for vehicle presentations, a stage for events and big screens for interested users to view current product films and TV advertisements. Visitors of the virtual Mercedes-Benz world can also download the 16th compilation of the very popular Mercedes-Benz Mixed Tape music collection for free, prior to its official release on 27 February 2007. In addition, every visitor will be presented with a virtual Formula 1 racing suit and a helmet as a gift.

The accompanying website www.mercedes-benz.com/secondlife provides Internet users with a jump start to Second Life and a guide to the Mercedes-Benz island. The website can be accessed without having to register for Second Life and offers background information about the Mercedes-Benz presence in the online world as well as videos and pictures for downloading. Mercedes-Benz also provides its Second Life visitors with a brief guided tour of the island to ensure better orientation. For an optimum support, a virtual figure, an “avatar”, is available every day during the high usage times to answer the questions of the visitors. During the starting phase of the Mercedes-Benz world in Second Life there will also be a special press avatar available on working days from 2 p.m. – 3 p.m. (CET) for members of the media.

Technorati: Mercedes-Benz, gadgets, Second+Life, auto+news, car+news, automobile, cars, automotive, vehicles, Auto Cars 2011, blogs, 2007, pictures, images

Mercedes-Benz opens new showroom in "Second life"

The way things are going, at end of the year the only car company that won’t have some sort of engagement with “Sitting Life” will be Lada… Well, if you’re a fan of the virtual, no-obvious-goal game, and you want to visit the showroom and take a Benz for a spin go to the Mercedes-Benz “island” in the upmarket South West district (coordinates: 128.128.11). -Continued: Click “Read More…” below to check out the official press release

PRESS RELEASE: Mercedes-Benz Opens Virtual Brand World in Second Life

• With its virtual showroom, Mercedes-Benz sets new standards in the online world
• Exclusive live concert with Mixed Tape Stars at the opening on 20 February 2007
• Background information, pictures and videos available at the special website http://www.mercedes-benz.com/secondlife without registration

The inhabitants of the virtual world “Second Life” are in for a new highlight next week. On 20 February 2007 Mercedes-Benz sets up its own representation in the online world at www.secondlife.com. On the Mercedes-Benz “island” in the upmarket South West district (coordinates: 128.128.11) the Second Life inhabitants can visit the new showroom, and in the future will be able to experience cars on the Mercedes-Benz virtual test track. To mark the opening of its virtual showroom, Mercedes-Benz will host an exclusive live concert featuring artists from the successful Mercedes-Benz Mixed Tape compilation for all its visitors on 20 February 2007 at 10 p.m. (CET).

“Digital communication has been established as a permanent component of the Mercedes-Benz marketing activities. With Second Life we are consequently using a new communication platform to further address our existing and potential customers”, says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars. “In Second Life Mercedes-Benz sets new standards, both visually and with regard to the content. At the same time we offer to experience the fascination of the brand and its products in this virtual environment”, continues Mr. Göttgens.

The design of the showroom demonstrates a particularly detailed 3D architecture and reflects the modern Mercedes-Benz architecture of the real world. Among other elements the representation includes an area for vehicle presentations, a stage for events and big screens for interested users to view current product films and TV advertisements. Visitors of the virtual Mercedes-Benz world can also download the 16th compilation of the very popular Mercedes-Benz Mixed Tape music collection for free, prior to its official release on 27 February 2007. In addition, every visitor will be presented with a virtual Formula 1 racing suit and a helmet as a gift.

The accompanying website www.mercedes-benz.com/secondlife provides Internet users with a jump start to Second Life and a guide to the Mercedes-Benz island. The website can be accessed without having to register for Second Life and offers background information about the Mercedes-Benz presence in the online world as well as videos and pictures for downloading. Mercedes-Benz also provides its Second Life visitors with a brief guided tour of the island to ensure better orientation. For an optimum support, a virtual figure, an “avatar”, is available every day during the high usage times to answer the questions of the visitors. During the starting phase of the Mercedes-Benz world in Second Life there will also be a special press avatar available on working days from 2 p.m. – 3 p.m. (CET) for members of the media.

Technorati: Mercedes-Benz, gadgets, Second+Life, auto+news, car+news, automobile, cars, automotive, vehicles, Auto Cars 2011, blogs, 2007, pictures, images

2009 Mercedes-Benz G-Class facelift

What is that I hear –you can’t spot any differences? Well, who’d blame you since you’d probably have more chances of buying a G 55 AMG than spotting them! That’s the reason we added a picture of the “previous” G-Class interior –99% of the changes are concentrated in the cabin. Basically, the 2009 G-Class gets four new circular analogue dials with chrome-ring surrounds, a slightly modified centre console with new controls and switches for the a/c and convenience functions as well as a faintly redesigned steering wheel. Add to that a few more extra equipment and new rear light clusters and you’ve just flushed the following press-release down the loo... -Continued: Click “Read More…” below

Technorati: Mercedes-Benz+G-Class, auto+news, car+news, automobile, cars, automotive, vehicles, Auto Cars 2011, blogs, 2007, pictures, images

PRESS RELEASE: Facelift for Mercedes-Benz G-Class: Latest generation of the classic cross-country vehicle now with an even classier specification

Mercedes-Benz has refined its G-Class yet again. The interior has been injected with fresh appeal courtesy of a new, high-grade instrument cluster, an attractively styled steering wheel which is also new, as well as a modified centre console with redesigned switches plus a new-look control unit for the air conditioning. Outside, the latest generation of the G-Class can be identified by the design of its tail light units with their sophisticated LED look. These facelift measures see Mercedes-Benz hold true to its philosophy of making sure that this classic vehicle - which has been in production for over quarter of a century now - is equipped with a comfortable, up-to-date interior on a par with the best saloons, along with state-of-the-art technology. By so doing, it preserves the exclusive status of the G-Class as a full-blooded cross-country vehicle blended with the very finest lifestyle qualities.

The first Mercedes-Benz G-Class unveiled in 1979 was designed predominantly with tough off-road terrain in mind. Over the many years of its production, Mercedes engineers have adapted the G-Class to changing customer requirements. It boasted outstanding off-road capabilities right from the outset, but its all-terrain prowess has been continuously improved on by the addition of the latest electronics. Its exceptional performance off the beaten track, excellent towing abilities and balanced handling characteristics combined with its saloon-like ambience have resulted in the G-Class enjoying an extraordinarily long production career, which now extends to 28 years.

With its most recent facelift, Mercedes-Benz has added further touches of class to its cross-country classic. This is particularly true inside the G-Class where a new instrument cluster gives the interior a sophisticated look. Four circular analogue dials with chrome-ring surrounds form the nerve centre for driver information. Also sporting a new design is the elegant four-spoke multifunction steering wheel, whose illuminated buttons drivers can simply press with their thumbs to call up various data or control certain functions without being distracted from the road. The G 320 CDI comes with a leather-trimmed steering wheel as standard, whilst the luxurious wood/leather version awaits G 500 and G 55 AMG drivers.

Common to all three G-Class models is the modified centre console with its new controls and switches for the air conditioning and convenience functions. Not only does the new centre console give the cockpit added visual appeal, it is designed to make operating the controls more foolproof. The standard specification for the G 500 and G 55 AMG models includes the COMAND APS control and display unit featuring DVD navigation system, built-in radio, CD player and telephone keypad. A compass function has also been integrated to allow drivers to easily get their bearings even when they have left the signposted routes far behind them. The compass can be set to show the current heading in either the new instrument cluster's display or on the COMAND screen.

The COMAND APS system can also be specified as an option for the G 320 CDI. This model is fitted as standard with the Audio 20 radio featuring CD player and telephone keypad instead of the previous Audio 10 unit. The entry-level model now also comes with heated front seats at no extra cost. The new 12V power socket in the front-passenger footwell of all models in the G-Class range allows for straightforward connection of auxiliary electrical appliances.

From outside, the newest generation of the Mercedes-Benz G-Class can be recognised from its tail lights, which have been remodelled by the designers to give them a fresh, new, LED-style look.

New attractive optional extras available

To coincide with the facelift, Mercedes-Benz has added some new enticing items to its list of optional extras for the G-Class. These include the following highlights:

• a reversing camera which shows drivers the scene behind the vehicle on the new COMAND unit's 6.5-inch screen;
• a tyre pressure monitoring system whose information appears in the instrument cluster display;
• a sports exhaust system for the long-wheelbase G 500 Station Wagon model which is basically identical to the exhaust system fitted in the G 55 AMG;
• the "ARTICO" interior package with robust man-made leather appointments, plus
• the new "Cognac" leather upholstery which extends the previous choice of leather appointments in either black or grey by adding a third, brown tone (no-cost option for G 500 model)

In light of these facelift measures, the claim that the Mercedes-Benz G-Class is now more comfortable and innovative than ever has never rung so true. For not only does the G-Class excel by virtue of a luxurious interior ambience, its technology is absolutely state of the art too. The permanent all-wheel drive is complemented by the electronically controlled traction system 4ETS which boosts vehicle grip when pulling away and accelerating on slippery surfaces. What's more, the G Class comes equipped with three engageable differential locks as well as a low-range ratio for tackling tough terrain.

The current G-Class model line-up comprises three engines and three different body variants. The engine power spectrum ranges from the 165 kW/224 hp of the G 320 CDI to the 368 kW/500 hp developed by the G 55 AMG.

The new-look G-Class is available to order now, with deliveries starting in mid April.

2009 Mercedes-Benz G-Class facelift

What is that I hear –you can’t spot any differences? Well, who’d blame you since you’d probably have more chances of buying a G 55 AMG than spotting them! That’s the reason we added a picture of the “previous” G-Class interior –99% of the changes are concentrated in the cabin. Basically, the 2009 G-Class gets four new circular analogue dials with chrome-ring surrounds, a slightly modified centre console with new controls and switches for the a/c and convenience functions as well as a faintly redesigned steering wheel. Add to that a few more extra equipment and new rear light clusters and you’ve just flushed the following press-release down the loo... -Continued: Click “Read More…” below

Technorati: Mercedes-Benz+G-Class, auto+news, car+news, automobile, cars, automotive, vehicles, Auto Cars 2011, blogs, 2007, pictures, images

PRESS RELEASE: Facelift for Mercedes-Benz G-Class: Latest generation of the classic cross-country vehicle now with an even classier specification

Mercedes-Benz has refined its G-Class yet again. The interior has been injected with fresh appeal courtesy of a new, high-grade instrument cluster, an attractively styled steering wheel which is also new, as well as a modified centre console with redesigned switches plus a new-look control unit for the air conditioning. Outside, the latest generation of the G-Class can be identified by the design of its tail light units with their sophisticated LED look. These facelift measures see Mercedes-Benz hold true to its philosophy of making sure that this classic vehicle - which has been in production for over quarter of a century now - is equipped with a comfortable, up-to-date interior on a par with the best saloons, along with state-of-the-art technology. By so doing, it preserves the exclusive status of the G-Class as a full-blooded cross-country vehicle blended with the very finest lifestyle qualities.

The first Mercedes-Benz G-Class unveiled in 1979 was designed predominantly with tough off-road terrain in mind. Over the many years of its production, Mercedes engineers have adapted the G-Class to changing customer requirements. It boasted outstanding off-road capabilities right from the outset, but its all-terrain prowess has been continuously improved on by the addition of the latest electronics. Its exceptional performance off the beaten track, excellent towing abilities and balanced handling characteristics combined with its saloon-like ambience have resulted in the G-Class enjoying an extraordinarily long production career, which now extends to 28 years.

With its most recent facelift, Mercedes-Benz has added further touches of class to its cross-country classic. This is particularly true inside the G-Class where a new instrument cluster gives the interior a sophisticated look. Four circular analogue dials with chrome-ring surrounds form the nerve centre for driver information. Also sporting a new design is the elegant four-spoke multifunction steering wheel, whose illuminated buttons drivers can simply press with their thumbs to call up various data or control certain functions without being distracted from the road. The G 320 CDI comes with a leather-trimmed steering wheel as standard, whilst the luxurious wood/leather version awaits G 500 and G 55 AMG drivers.

Common to all three G-Class models is the modified centre console with its new controls and switches for the air conditioning and convenience functions. Not only does the new centre console give the cockpit added visual appeal, it is designed to make operating the controls more foolproof. The standard specification for the G 500 and G 55 AMG models includes the COMAND APS control and display unit featuring DVD navigation system, built-in radio, CD player and telephone keypad. A compass function has also been integrated to allow drivers to easily get their bearings even when they have left the signposted routes far behind them. The compass can be set to show the current heading in either the new instrument cluster's display or on the COMAND screen.

The COMAND APS system can also be specified as an option for the G 320 CDI. This model is fitted as standard with the Audio 20 radio featuring CD player and telephone keypad instead of the previous Audio 10 unit. The entry-level model now also comes with heated front seats at no extra cost. The new 12V power socket in the front-passenger footwell of all models in the G-Class range allows for straightforward connection of auxiliary electrical appliances.

From outside, the newest generation of the Mercedes-Benz G-Class can be recognised from its tail lights, which have been remodelled by the designers to give them a fresh, new, LED-style look.

New attractive optional extras available

To coincide with the facelift, Mercedes-Benz has added some new enticing items to its list of optional extras for the G-Class. These include the following highlights:

• a reversing camera which shows drivers the scene behind the vehicle on the new COMAND unit's 6.5-inch screen;
• a tyre pressure monitoring system whose information appears in the instrument cluster display;
• a sports exhaust system for the long-wheelbase G 500 Station Wagon model which is basically identical to the exhaust system fitted in the G 55 AMG;
• the "ARTICO" interior package with robust man-made leather appointments, plus
• the new "Cognac" leather upholstery which extends the previous choice of leather appointments in either black or grey by adding a third, brown tone (no-cost option for G 500 model)

In light of these facelift measures, the claim that the Mercedes-Benz G-Class is now more comfortable and innovative than ever has never rung so true. For not only does the G-Class excel by virtue of a luxurious interior ambience, its technology is absolutely state of the art too. The permanent all-wheel drive is complemented by the electronically controlled traction system 4ETS which boosts vehicle grip when pulling away and accelerating on slippery surfaces. What's more, the G Class comes equipped with three engageable differential locks as well as a low-range ratio for tackling tough terrain.

The current G-Class model line-up comprises three engines and three different body variants. The engine power spectrum ranges from the 165 kW/224 hp of the G 320 CDI to the 368 kW/500 hp developed by the G 55 AMG.

The new-look G-Class is available to order now, with deliveries starting in mid April.