You guessed it; GM is an official partner of the forthcoming action-adventure movie, "Transformers”. Of course I’m sure that most of you are aware of that but marketing is marketing. So, apart from the announcement that took place at the sixth annual "ten" pre-Oscar fashion event at Paramount Pictures in 
PRESS RELEASE: 'Transformers' and GM Form Power Partnership
Live-Action Movie's 'Heroes' Attend 6th Annual GM Ten Event;
DreamWorks/Paramount Film Slated to Debut July 4
LOS ANGELES- Four new movie stars - "Bumblebee," "Autobot Jazz," "Autobot Ratchet" and "Ironhide" - from DreamWorks Pictures and Paramount Pictures,' in association with Hasbro's, forthcoming July 4th action-adventure release, "Transformers™," were introduced this evening by General Motors Corp. (NYSE: GM) as it hosted its sixth annual "ten" pre-Oscar fashion event at Paramount Pictures in Hollywood.
"Bumblebee" changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth. "Autobot Jazz" converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into "Autobot Ratchet," and "Ironhide" changes from a GMC TopKick medium-duty truck. They all star in this summer's live-action blockbuster, "Transformers," from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, which will premiere July 4.
Buzz about the roles that these vehicles play in the movie has been spreading since a quick glimpse of the new Camaro was spotted in
"'Transformers' is a compelling project and offers us a global platform for marketing GM products and building our brands," said Mike Jackson, GM North America vice president, marketing and advertising. "It represents the perfect intersection of entertainment, marketing and design."
"The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said
Gerry Rich, President of Worldwide Marketing at Paramount Pictures, added, "We are thrilled to be working with GM on this incredible and action-packed film. Having integrated the cars as characters in the film is truly an innovative concept that will help eventize this exciting 4th of July tentpole film."
GM will roll out a fully integrated marketing and promotional effort around the film in the near future, including a major Chevrolet promotion, according to
About "Transformers"
Our world will be transformed on July 4 when aliens make Earth their final battleground. As the forces of evil seek the key to ultimate power, our last chance for survival rests in the hands of young Sam Witwicky (Shia LaBeouf). DreamWorks Pictures and Paramount Pictures present, in association with Hasbro, a di Bonaventura Pictures Production, a Tom DeSanto and Don Murphy production of a Michael Bay Film, "Transformers," starring Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Rachael Taylor, Megan Fox, with John Turturro and Jon Voight. Directed by
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