2010 Toyota Prius Priced from $21,000 to $27,270 in the U.S.

The all-new 2010 Toyota Prius will go on sale in the U.S. in late May carrying a base sticker price of $22,000 (plus $750 for delivery and handling), or the same exact price as the entry-level version of the outgoing 2009MY Prius. However, Toyota announced that later in the year, it will launch a stripped-down base model of the Prius that will be priced even lower, at $21,000 MSRP. The Japanese automaker did not disclose details on the basic version's standard equipment.

The third-generation model of Toyota's popular hybrid car will be available with a total of five trim levels, the most expensive being the so-called 'V' spec model at $27,270 MSRP. For more details on the 2010 Prius plus a huge gallery with more than 100 high-resolution photos, click here.



Standard Equipment

MSRP

Prius I

To be released at a later date

$21,000

Prius II

1.8-liter Atkinson cycle engine

$22,000


P195/65 R15 all-season tires with alloy wheels & covers



Smart Key (driver's door) and Push Button start



EV, Eco, and Power modes



Multi-Informational Display with energy monitor and fuel consumption history



AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack



Cruise control



STAR Safety System and active front headrest



Seven airbags including driver knee airbag



Four-wheel disc brakes



Tilt/telescopic steering wheel with audio and HVAC



Controls with Touch Tracer Display



Six-way adjustable driver seat



Auto up/down on all windows



Color-keyed foldable power heated side mirrors


Prius III

In addition to Prius II features:

$23,000


JBL AM/FM/MP3 six-disc CD changer with eight speakers



Integrated satellite radio capability



Hands-free phone capability via Bluetooth® wireless technology


Prius IV

In addition to Prius III features:

$25,800


Three-door Smart Key system



Leather-trimmed interior



Heated front seats with driver lumbar support



Driver and front passenger water repellant windows



Plasmacluster™ ionizer



Auto dimming mirror with HomeLink®


Prius V

In addition to Prius IV features:

$27,270


17-inch alloy wheels and P215/45 R17 tires



LED headlamps with auto leveling and washers



Integrated foglamps