2010 Toyota Prius Priced from $21,000 to $27,270 in the U.S.

The all-new 2010 Toyota Prius will go on sale in the U.S. in late May carrying a base sticker price of $22,000 (plus $750 for delivery and handling), or the same exact price as the entry-level version of the outgoing 2009MY Prius. However, Toyota announced that later in the year, it will launch a stripped-down base model of the Prius that will be priced even lower, at $21,000 MSRP. The Japanese automaker did not disclose details on the basic version's standard equipment.

The third-generation model of Toyota's popular hybrid car will be available with a total of five trim levels, the most expensive being the so-called 'V' spec model at $27,270 MSRP. For more details on the 2010 Prius plus a huge gallery with more than 100 high-resolution photos, click here.

Standard Equipment


Prius I

To be released at a later date


Prius II

1.8-liter Atkinson cycle engine


P195/65 R15 all-season tires with alloy wheels & covers

Smart Key (driver's door) and Push Button start

EV, Eco, and Power modes

Multi-Informational Display with energy monitor and fuel consumption history

AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack

Cruise control

STAR Safety System and active front headrest

Seven airbags including driver knee airbag

Four-wheel disc brakes

Tilt/telescopic steering wheel with audio and HVAC

Controls with Touch Tracer Display

Six-way adjustable driver seat

Auto up/down on all windows

Color-keyed foldable power heated side mirrors

Prius III

In addition to Prius II features:


JBL AM/FM/MP3 six-disc CD changer with eight speakers

Integrated satellite radio capability

Hands-free phone capability via Bluetooth® wireless technology

Prius IV

In addition to Prius III features:


Three-door Smart Key system

Leather-trimmed interior

Heated front seats with driver lumbar support

Driver and front passenger water repellant windows

Plasmacluster™ ionizer

Auto dimming mirror with HomeLink®

Prius V

In addition to Prius IV features:


17-inch alloy wheels and P215/45 R17 tires

LED headlamps with auto leveling and washers

Integrated foglamps