Toyota Prius Plug-in Hybrid Concept Heads to Frankfurt

Ahead of its world debut on September 15 at the 2009 Frankfurt Motor Show, Toyota today released the first official photograph of the new Prius Plug-in Hybrid Concept. While Toyota did not disclose any specific information on the car, the Japanese automaker said that in early 2010, more than 150 units of the plug-in version of the Prius will be leased to selected fleet customers as part of an extensive field trial in Europe.

The automaker's main objective with the road-test project that will also be deployed in Japan as well as in the USA is to investigate and further evaluate the technology and performance of plug-in hybrids in real life conditions.

We'll have more details on the plug-in Prius concept car closer to the Frankfurt Show opening.