Kia may soon follow the increasingly popular automotive trend that is alphanumeric naming and abandon product names in its U.S. lineup, according to a recent statement by Hyundai Motor Co. Vice Chairman, Chung Eui-sun.
The automaker is already using a mix of alphanumeric and product names in South Korea and some other markets. For example, the recently revealed 2011 Optima and Cadenza sedans are known as the K5 and K7 respectively in the company's home market, while the Forte is said to become the K3.
In an interview, Chung said that while he admits American buyers may prefer cars with names as it makes a comprehensive vehicle lineup less confusing, he also believes that alphanumerics can also increase the strength of a brand. Autonews reported that the South Korean automaker has not made a final decision yet on the name switch for the American market.
Source: Autonews (Sub. Req.)
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