New TV Ad Shows Peugeot 508 in Motion

Peugeot has released the first full-length TV ad for its flagship 508 sedan that will have its world premiere at the Mondial de l'Automobile (Paris Motor Show) at the end of the month. The 508 sits snugly between the soon-to-be-discontinued 407 and the already defunct 607 range in terms of size.

The ads show off the sedan and wagon body styles on the move for the first time, as well as features such as the push-button start, Audi-esque pop-up information display and (optional) panoramic sunroof. Peugeot has promised standard stop-start across the range.

The 508 goes on sale in Europe early next year, and will be available with a choice of naturally aspirated and force fed 1.6-liter gasoline units, and 1.6-liter, 2.0-liter and 2.2-liter turbo diesels.

A diesel-electric Hybrid4 version is scheduled to be added to the range in mid-2011.

By Tristan Hankins