Volkswagen is the latest automaker to jump into the bandwagon of Apple's iPad by developing a digital customer magazine as an app specially for the tablet computer. The magazine goes by the name DAS, which stands for "Digital Automotive Space". It will be published quarterly in five languages and will be accessible throughout Europe.
"DAS is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity for an interactive dialog with our customers," says Luca de Meo, Head of Marketing at VW. "Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience."