Earlier today, we reported that Cadillac announced a 'free service plan' for its 2011MY cars. Here's what the plan includes in GM's own words: "The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection."
Call us picky, but we like to... look between the lines and read between the words. In Motor Trend's report on the matter, not only does the author forget to mention what GM / Cadillac covers in its free maintenance program, but the article goes on to say that "Cadillac managed to up the ante this morning with its announcement" and that " Cadillac's plan essentially mirrors BMW's Ultimate Service program."
Question to Motor Trend; Even if we leave Lincoln aside as its [comprehensive] free maintenance deal will run for a limited time only - and unless GM did not release all the details- how does Cadillac's supplementary service program with free oil changes, filter replacements and tire rotations alone "up the ante" when BMW's Ultimate Service plan for example is much more comprehensive covering far more parts including brake discs and pads?
And for the record, it's not about supporting BMW, Lincoln or any other carmaker for that matter, nor trying to debase GM's efforts as the company's decision is towards the right direction. It's about presenting the whole picture to your readers.
Read Motor Trend's article here and tell us what you think in the comments section below.