GM's luxury division, Cadillac, announced today that its 2011MY lineup in the U.S. will come with a new free maintenance program covering certain items for the entire length of the bumper-to-bumper warranty coverage, which is four years or 50,000 miles, whichever comes first.
This means Cadillac's program covers less items/services than other automakers in the U.S. like BMW and Lincoln (see below). For example, BMW's 'Ultimate Service" includes oil changes, inspection services, wiper blade inserts, brake pads, brake discs, engine drive belts and brake fluids.
"Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale," said Kurt McNeil, vice president of Cadillac sales and service. "The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers."
The first Cadillac model to benefit from the Cadillac Premium Care Maintenance is the all-new CTS Coupe which is expected to arrive at U.S. dealerships in late summer.
Cadillac's domestic rival, Lincoln recently announced that it will also offer a free service deal covering all scheduled maintenance for three years or 45,000 miles but only for customers who purchase or lease a new Lincoln models from June 18 to September 7, 2010.