New Ford Fiesta Takes on a Lamborghini Gallardo, Lives to Tell the Tale [Video]

Ford's looking to make a big statement with its upcoming Fiesta, and it seems like the new-age consumer-driven marketing has been a success. Now, the gurus behind the campaign have come up with a new one.

Recently, they put out a challenge to the public: come up with different tests to help assess the Fiesta and see how it stacks up against some major players. This one pits the upcoming Fiesta hatch against a Lambo in some real-world (and Fiesta-centric) tests.

It's a tad cheesy, but you should still be able to enjoy the show. Video after the break.

By Phil Alex