This week's VW Group fest at Wörthersee saw the world premiere of the special edition Golf GTI Adidas, which will first launch in Europe at the beginning of June and shortly thereafter in Australia and the USA in both three- and five-door versions.
So what's the deal with the sports-apparel maker? Well, according to VW, the car brings together three of the world's most renowned German badges - Volkswagen, GTI and Adidas- to form a combined product. Don't you just love marketers?
While there are no mechanical upgrades with the car keeping the same 210HP 2.0-liter turbo engine, the Golf GTI Adidas gets some unique styling cues inside and out.
Inside, the car gets new black-red sport seats designed in cooperation with Adidas, color-contrasting door tread plates, special interior accents in aluminium, fabric floor mats with decorative borders and in versions equipped with the 6-speed dual clutch gearbox (DSG), a gearshift grip in the golf ball design of the first generation GTI.
Buyers will be able to choose from four exterior paints including "Candy White", "Black Uni", "Tornado Red" and the metallic "Oryx White".