Audi Proposes R8 Spyder Car Cover for Unhappy BMW and Mercedes Owners

From the creators of last year's R8 V10 garage door decal promo, comes this new advertising project for Audi. This time, creative advertising agency Lowe Roche, came up with a groovy Audi R8 Spyder car cover aimed at BMW and Mercedes-Benz owners who are disappointed with their vehicles, as well as the rest of us who can't afford [...] Ingolstadt's flagship roadster model.

Here's the description from Lowe Roche's webpage: "Don’t have an Audi R8 Spyder? Now you can pretend to have one. Trick your neighbors, and best of all, trick yourself into thinking you have the car of your dreams. Perfect for the BMW or Mercedes owner in your life filled with regret."

Is it just me, or does the wording make the description sound overly conceited?

Source: Lowe Roche