Volkswagen Golf GTI “Speedy Gonzales” Commercials

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Volkswagen is calling for the help of Speedy Gonzales in attracting Hispanic customers for its new Golf GTI V commercials

Volkswagen rolled out three new GTI commercials this week starring the Looney Tunes superhero mouse, Speedy Gonzalez. The commercials are part of an ongoing effort by the German automaker to win the growing Hispanic market in North

CreativeOndemanD, Volkswagen's Hispanic agency has created the commercials for the new Golf GTI which feature Warner Brothers' Speedy Gonzales.

The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.

The three commercials use vintage Warner Bros. footage and will show Speedy in a series of adventures: he taunts cats and helps his friends get cheese. True to his cartoon background, he even gets run over by a GTI.

“We knew the Hispanic consumer didn’t have a history, with the car”, said Daniel Marrero, partner and creative director for CreativeOndemanD, Coral Gables, Fla

“We had the challenge having to communicate that this was a smart, agile, fast car in the quickest way possible. Speedy Gonzales was a good fit for the campaign because, in part, he’s kind of an icon for Hispanics,” Marrero said. “He’s always outwitting his enemies”.

Volkswagen to Remove “abusive” billboards

Volkswagen said it will remove billboards in New York, Los Angeles and Miami after receiving complaints that a word used in an advertisement was offensive to Hispanics. The ad for the new GTI 2006 had a photo of the sports car accompanied by the words "Turbo-Cojones." Cojones, which means… testicles in Spanish, has become a casually used term for boldness or guts in English but has never lost its more vulgar connotations in its native language.

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VW GOLF GTI SPEEDY GONZALES - CATS

VW GOLF GTI SPEEDY GONZALES - REPLAY

VW GOLF GTI SPEEDY GONZALES - SPEEDBUMP

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Nissan Altima 2007

Nissan is going to stage the world debut of its next generation 2007 Altima at next month's New York Auto Show which will open its doors to the public on April the 14th. Although Nissan has not revealed any technical details yet, a teaser photo of the new Altima's rear taillights previews new front and rear facias.

Nissan’s highly regarded CEO, Carlos Ghosn, will be the keynote speaker at this year's New York International Automobile Show/International Motor Press Association press breakfast on Wednesday, April 12, 2006

At the event, Ghosn is expected to talk about the dynamics of the U.S. market and reveal how Nissan will address changes in consumer demand brought on by increased fuel costs and changing taste. Globally, Nissan expects to make 10 new model introductions in 2006 and 12 in 2007. In New York, Ghosn will showcase five new vehicles for the US market.

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Forbes World's Most Expensive Cars 2006

Rich & Famous

Forbes magazine just came out with this year’s most expensive –and in some cases, most desirable, cars in the planet. “King of the Hill” is undoubtedly the $ 1.2 million Bugatti Veyron 16.4 which seems to outperform anything and everywhere. The sad part is that -with the exception of the Maybach 57 S & 62, the rest of the cars will probably remain in a museum or the garage of some wealthy collector, never seeing the light of day… Ream more here www.forbes.com

1. Bugatti Veyron 16.4

Country of Origin: France

Price: €1,000,000($1,192,057)

With its notorious production delays finally over, Bugatti's Veyron is now on sale in Europe--and the company wants to bring it to the U.S.

2. Pagani Zonda Roadster F C12S 7.3, Clubsport version

Country of Origin: Italy

Price: $667,321 (global)

Pagani is a boutique automaker that builds radical-looking racecars. This version of its Zonda flagship has 650 hp.*

3. SSC Ultimate Aero

Country of Origin: U.S.

Price: $654,500 (U.S.)

The most expensive American car is also the fastest. Automaker SSC estimates this vehicle is capable of hitting 260 to 273 mph on the track.

4. Leblanc Mirabeau

Country of Origin: Switzerland

Price: €543,000 ($645,084, global)

Leblanc is ramping up production of its new Mirabeau supercar. The company hopes to make the vehicle street legal for the U.S. by the end of 2006 or early 2007

5. Saleen S7 Twin Turbo

Country of Origin: U.S.

Price: €535,000 in Europe ($637,723)

Price in U.S.: $555,000

Saleen's S7 Twin Turbo has fallen to fifth place from first last year, because all four nameplates ahead of it in this year's ranking are new. But the S7 remains one of the more recognizable (that's a relative term here) models on the list.

6. Koenigsegg CCR

Country of Origin: Sweden

Price: €458,000 in all regions except U.S. ($545,568)

Price in U.S.: $540,000

Koenigsegg's CCR uses an 806-hp V-8.

7. Mercedes-Benz SLR McLaren

Country of Origin: Germany

Price: $452,750 (U.S.)

A mainstay on our lists of the world's fastest and most expensive cars, the delightful SLR McLaren is about as comfortable and sophisticated as a street-legal racecar can be.

8. Maybach 62

Country of Origin: Germany

Price: €376,200 ($448,153, Europe)

Price in U.S.: $385,250

Maybach's 62 ultra-luxury sedan is made by Mercedes-Benz, which has shocked us by proving that a car that is this expensive to build can turn a profit.

9. Porsche Carrera GT

Country of Origin: Germany

Price: $440,000 (U.S.)

Some automotive publications claim Porsche has stopped selling its Carrera GT supercar. But at press time, Porsche confirmed that its $440,000 flagship convertible is still available in the U.S.

10. Maybach 57 S

Country of Origin: Germany

Price: €362,000 in Europe ($430,355)

Price in U.S.: $367,000

Maybach's new model, the 57 S, is designed to be a sportier alternative to its other cars, the 57 and 62.

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