BMW Equips 2008 1-Series Models With Special Engraved Start/Stop Button

We don’t know if this will make you run to your nearest BMW dealership, but the Bavarian carmaker announced that all 1-Series Coupe & Cabriolet models sold in the U.S. in 2008 will be equipped with a specially engraved Start/Stop button with the inscription: "Year One of the 1". According to BMW, the engraved Start/Stop button is one of several initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring.