The entire hotel is made completely out of ice blocks taken from the
The icy Aero-X was wesigned and created by Simon Padian, chief designer for Saab and Tjåsa Gusfors – a leading designer at the ICEHOTEL, specializing in ice and snow sculpture. The car is located in a special room called “Move Your Mind” and it will allow the public to experience Saab – the brand, its spirit, tonality and core values through innovative design installations made wholly from ice.
Simon Padian: ”The Move Your Mind room is designed to be a journey, a flow, a pulse which aims to disrupt and challenge the visitors perceptions of what is normal or expected. The installation is designed to create an audiovisual experience that defies the visitor’s senses. We hope that the public will find it thought-provoking and leave feeling more engaged with the Saab brand.”