China's recently developed passion for cars is paving the way for an increasing number of new vehicles targeting value-conscious consumers. Along with Nissan, which took the wraps of the 2011 Sunny, Honda also debuted a new small sedan today at the 2010 China International Automobile Exhibition.
Called the S1, the four-door model will be marketed under the newly formed Li Nian brand, created by Guangqi Honda, a Chinese joint venture owned by Honda and the Guangzhou Automobile Group.
The Li Nian S1 is the far less exciting (from a design standpoint) production version of the Everus Concept, which made its world premiere at the Guangzhou Motor Show in April. Even though Honda is keeping most details about the car under wraps, it appears that the S1 is based off the previous generation Honda City (Fit / Jazz sedan), and not the newer model of the car, which was released in 2008.
According to Honda, the S1 targets the younger generation in China and "adopts a powerful, energetic and outstanding design form".
The Li Nian S1 will be available in the market from the spring of 2011 through the current Guangqi Honda sales channel, with engine options including 1.3-liter and 1.5-liter petrol units.