VIDEO: David Coulthard Takes All-Electric Mercedes SLS AMG E-Cell for a Spin

If anything else, we have to hand it to Mercedes-Benz for its rigorous promotional efforts to hype its new SLS AMG Gullwing supercar and all its derivatives, including the all-electric E-Cell prototype - and we mean that in a positive way.

Among the many guests at the SLS AMG E-Cell presentation in Norway was retired Formula One driver, David Coulthard, who was given the chance to test drive the electric-powered Gullwing model. The Scottish pilot tried out the SLS AMG E-Cell on an airstrip as well as on the road. View the video [in high-definition] after the break.