Audi of America sold more than 100,000 vehicles in the U.S. last year for the first time ever, the company announced today. More specifically, the VW Group's luxury brand delivered a total of 101,629 cars and SUVs in the States, posting a 23 per cent gain over 2009 and shattering its previous record of 93,506 units in 2007.
“For Audi, 2010 was a groundbreaking year”, said Audi of America President Johan de Nysschen. “Audi is one of the best performing franchises in the business today. Consumers respond favorably to superior engineering, efficient performance, and differentiated styling, and that’s what they see in Audi”.
While the firm's sales were definitely helped by the rebounding economy, the Ingolstadt-based automaker also expanded its vehicle line-up to more than 10 models and close to 20 variants, giving American customers more options.
The Q5 was one of the best selling models, registering a 70.5% jump in demand compared to 2009. Furthermore, it seems that diesels are catching on, as 53% of all A3 models sold were equipped with TDI engines.
According to Audi, “the powerful brand momentum will build throughout 2011”, fueled by the unveiling of the all-new A7, advertising campaigns and the company’s long-term investment strategy.
By Csaba Daradics