"We're confident that the new Ford Figo will be extremely attractive to Indian car buyers," said Michael Boneham, president and managing director, Ford India. "It's going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India."
Aside from competing in India's lucrative small car segment that accounts for more than 70 percent of the new vehicle market, the Figo hatch will also be exported within Ford's Asia Pacific and Africa region.
More details about the vehicle are to be released closer to its production launch early in 2010.