The all-new 2010 Toyota Prius will go on sale in the U.S. in late May carrying a base sticker price of $22,000 (plus $750 for delivery and handling), or the same exact price as the entry-level version of the outgoing 2009MY Prius. However, Toyota announced that later in the year, it will launch a stripped-down base model of the Prius that will be priced even lower, at $21,000 MSRP. The Japanese automaker did not disclose details on the basic version's standard equipment.The third-generation model of Toyota's popular hybrid car will be available with a total of five trim levels, the most expensive being the so-called 'V' spec model at $27,270 MSRP. For more details on the 2010 Prius plus a huge gallery with more than 100 high-resolution photos, click here.
Standard Equipment | MSRP | |
Prius I | To be released at a later date | $21,000 |
Prius II | 1.8-liter Atkinson cycle engine | $22,000 |
P195/65 R15 all-season tires with alloy wheels & covers | ||
Smart Key (driver's door) and Push Button start | ||
EV, Eco, and Power modes | ||
Multi-Informational Display with energy monitor and fuel consumption history | ||
AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack | ||
Cruise control | ||
STAR Safety System and active front headrest | ||
Seven airbags including driver knee airbag | ||
Four-wheel disc brakes | ||
Tilt/telescopic steering wheel with audio and HVAC | ||
Controls with Touch Tracer Display | ||
Six-way adjustable driver seat | ||
Auto up/down on all windows | ||
Color-keyed foldable power heated side mirrors | ||
Prius III | In addition to Prius II features: | $23,000 |
JBL AM/FM/MP3 six-disc CD changer with eight speakers | ||
Integrated satellite radio capability | ||
Hands-free phone capability via Bluetooth® wireless technology | ||
Prius IV | In addition to Prius III features: | $25,800 |
Three-door Smart Key system | ||
Leather-trimmed interior | ||
Heated front seats with driver lumbar support | ||
Driver and front passenger water repellant windows | ||
Plasmacluster™ ionizer | ||
Auto dimming mirror with HomeLink® | ||
Prius V | In addition to Prius IV features: | $27,270 |
17-inch alloy wheels and P215/45 R17 tires | ||
LED headlamps with auto leveling and washers | ||
Integrated foglamps |
