AVUS Issues Press Release on Audi RS6 'White Power' Name, Blames Translator

Dang the power of online media... Just hours after the release of AVUS Performance's modified Audi RS6 Avant that stirred a huge online controversy over its name "White Power" (see what was said on Auto Cars 2011 here), as many people interpreted it as a racial slur, the German company issued an official statement apologizing to those that were offended. The tuning firm said that it was a matter of mistranslation from German to English blaming its press agency. AVUS also said that the car will be renamed simply to Audi RS6 V10 biturbo.

Our opinion? This whole matter brings to mind the Southpark episode "Chef Goes Nanners". In a nutshell, all the adults were in a racial fight over South Park's flag that depicted white figures hanging a black one on a scaffold, so they asked the opinion of the boys who debated the topic at school.

And while everyone thought that the boys were divided over the racial subject, in the end it is revealed that the boys hadn't even noticed the color of the figures shown on the flag. The whole time they thought that the issue at hand was capital punishment...


Dear visitors, readers and customers,

We are very sorry and unfortunate for what has actually happened and is currently happening to our first press report. Due to a mistranslation of our latest project car - the Audi RS6 V10 biturbo - there were lots of radical right-wing rumors on all different blogs and pages that received our first press report. We distance ourselves from the project title - it was done by our press agency which obviously mistranslated our German project name into English. Furthermore we distance ourselves from anything that has to do with that group synonym and we would also like to say sorry if anyone got personally touched.

Deepest Regards