By the Numbers: Chrysler LLC vs Fiat Group

So now that the alliance deal between Chrysler LLC and Fiat S.p.A. has been sealed, let's take a quick look at some of the numbers concerning the two companies starting off from sales and their corresponding market shares. In 2008, the Fiat Group that includes the Fiat, Lancia, Alfa Romeo, Iveco, Maserati and Ferrari brands sold around 2.4 million vehicles compared to 2.0 million units of Chrysler LLC that consists of the Chrysler, Jeep and Dodge brands. The Chrysler-Fiat combination is the world's sixth- largest by vehicle sales, behind Ford Motor Co.

Surprisingly, even though Fiat sold only 20 percent more cars than its American counterpart, it has more than triple the number of employees according to the data provided by the two companies (Fiat: 180,227 employees at the end of December 2007, Chrysler: 54,007 employees at the end of December 2008).

As for regional market shares, North America aside where Chrysler dominates with 11.3 percent of the market compared to Fiat's or shall we say, Maserati's and Ferrari's combined 0.1 percent share, the Italians are better everywhere else.



Worldwide Sales

2.4 Million

2.0 Million

North American Market Share



South American Market Share



European Market Share




190 Countries

125 Countries

Worldwide Employees

185,227 (12/07)

54,007 (12/08)

Manufacturing Facilities Chrysler LLC: Overall, the Chrysler group operates twelve assembly, five engine, six stamping and seven transmission / casting / machining / axle plants (January 2009)

Manufacturing Facilities Fiat S.p.A.: Fiat has manufacturing operations in Italy (five plants), Poland (one plant), Brazil (two plants) and Argentina (one plant). Manufacturing also is performed through either joint ventures or licensing agreements in Italy (three), France (one), Turkey (one), India (one), Russia (one), Serbia (one) and Hungary (one).

Data: Fiat S.p.A and Chrysler LLC