ARK Performance and Hyundai Tune Up Genesis Coupe for 2010 SEMA Show

The Hyundai Genesis Coupe is no stranger to the SEMA Show; tuned versions of the South Korean carmaker's two-door sports were present at both the 2008 and 2009 Shows. Now, Hyundai has teamed up with ARK Performance Inc. to produce the ARK Track Time Attack Genesis Coupe 3.8L V6 show car that will make its debut at the Las Vegas 2010 SEMA Show in the beginning of November.

Featuring production-ready custom parts that will soon be available to consumers, the ARK / Genesis Coupe incorporates modifications to the engine, brakes, wheels and suspension, as well as upgrades to the exterior and interior. ARK's goal was to tweak the Genesis Coupe's standard 306 hp (228 kw) 3.8 L V6 to a sweet 450 hp (336 kw).

Ted Lee, owner, ARK Performance Inc., comments on the project:

"The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe."

A full list of upgrades is available at the end of this article, but here is the short and sweet version:

The ARK Track Time Attack Genesis Coupe will get new con rods, supercharger with intercooler, hi-flow intake valve and an ECU tune. It will also get a new exhaust with dual downpipes. To reign in this monster are big ol' Brembo brakes and a modified suspension setup including front and rear sway bars, front strut and power bracing.

Inside there is iPad integration, an Infinity Sound System, new gauges, racing seats with harnesses and a roll cage. Meanwhile there are new bumpers, side skirts, rear diffuser, rear wing and a carbon fibre hood and grille on the outside.

As promised, below is the full list of upgrades.

By Tristan Hankins

Mahle Performance Ring Set 3.8L Lambda
Brian Crower Connecting Rods – Pro Series with ARP2000
APG KOREA 3.8 Supercharger Kit
HKS M45XL Spark Plugs
APG KOREA Intercooler
APG KOREA Intercooler Piping
APG KOREA Oil Cooler
ARK True Dual GRIP Exhaust System
ARK 3-1 Dual headers
ARK Dual Downpipes
ARK Testpipes
ARK Hi Flow Intake
ARK Carbon Fiber Cooling Plate
Blow Off Valve
ARK Lightweight SC Pulley

Brembo Big Brake System
Stainless Steel Brake Lines
DBA Drilled Slotted Rotors
Endless Brake Pads

Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires:
VOLK TE37 SL (Super Lights) – Mackin Industries
Toyo Tires
Kics Lug Nuts
Kics Wheel Spacers

ARK DTP Coilovers System
ARK Front Sway Bar
ARK Rear Sway Bar
ARK Front Strut Bar
Cusco Front Pillow Ball Mount
Cusco Front Adj. Control Arms
Cusco Front Lower Power Brace
Cusco Rear Member Power Brace

Apple iPad Integration Kit
Apple iPad Custom Bezel
Infinity Sound System
Blitz Guages – Provided by Driveline Motoring
Bride Zeta 3 Hyper Red Seats - Provided by Driveline Motoring
Additional Bride Fabric - Provided by Driveline Motoring
Takada Short Harness - Provided by Driveline Motoring
Shift boot - Provided by Driveline Motoring
ARK Racing Pedals
ARK 6-point Chromoly Roll Cage
Sparco Champion Edition Steering Wheel - Provided by Driveline Motoring
NRG Black Carbon Ring Quick Release - Provided by Driveline Motoring
NRG Steering Wheel Short Hub - Provided by Driveline Motoring
Sparco Seat Rails - Provided by Driveline Motoring

ARK SFX Front Bumper
ARK SFX Rear Bumper
ARK SFX Wide Front Fenders
ARK SFX Wide Rear Fender
ARK SFX Side Skirts
ARK CFX v2 Carbon Hood
ARK CFX v2 Carbon Grille
ARK Rear Diffuser
Voltex Type 1S 1480mm CF Wing - Provided By Driveline Motoring
Custom Color – Beyond Bodyshop
Graphics and Decals - JsDesigns