"The one remaining Pontiac model would be sold alongside Buicks and GMCs, on a scale similar to its Corvette available in Chevrolet showrooms", LaNeve told Bloomberg. The question is, if GM decided to keep the Pontiac nameplate alive and not can the brand entirely, which car should remain?
According to John Wolkonowicz, an analyst from IHS Global Insight in Lexington, Massachusetts, that model will most likely be the Holden Commodore based G8 sedan which was introduced this year in the U.S. market.
But honestly now, is there a point of GM holding onto the Pontiac brand with a one-model range when it is facing such serious problems that threaten the company's existence?
If the General believes -for whatever reasons- that it needs the G8, why not just sell it under the Chevy nameplate? Yes, once upon a time Pontiac made cars that stood out from the competition and filled GM's pockets with money, but times change and if you can't support a brand with its own unique line-up then we find no reason to keep it alive for sentimental's sake.